The Mothers of Invention
(Caroline Freedman at left + Lauren McCullough at right)
Caroline Freedman had the idea for a better way to feed her little one when pregnant with NurturMe spokes-toddler Audrey. “I realized very little had changed since I was a baby getting pureed nutrition in thick glass containers.”
After sharing that notion with longtime friend Lauren McCullough over a plate of Polvo’s nachos, one of Austin’s notorious Mexican eateries, the two fed off each other’s complementary skill sets and got the ball rolling.
That led to a messy first run of dehydrating foods in the kitchen of Caroline’s downtown condo. Which quickly convinced them to seek assistance from drum- and freeze-drying experts in the organic farming community. It’s turned into a development partnership that’s still growing to this day.
Nearly two years later, NurturMe has come to fruition from humble beginnings as the brainchild of one modern mom and her culinary comrade in one of the ecological and earthy-cultural capitals of America: Austin, Texas. “This is a community committed to sustainability and filled with entrepreneurial thinkers. They’ve helped us every step of the way.”
Our growing timeline.
|1/2008 The idea of NM is born.|
|6/2008 A partnership is formed over nachos at Polvos! Product development begins.|
|1/2009 Company forms and Freed Foods LLC is established; Business development begins.|
|4/2010 NurturMe Brand design and prototype developed; initial meetings with retailers!|
|6/2010 NurturMe launches on shelves across Texas in Central Market.|
|6/2010 NurturMe launches on shelves across Texas in Whole Foods.|
|11/2010 NurturMe available on Diapers.com!|
|1/2011 NurturMe available on Babies”R”Us.com!|
|1/2011 We launch webisode 1 of NurturMe TV.|
|3/2011 NurturMe debuts at Expo West in Anaheim, California|
|4/2011 NurturMe available on Target.com!|
|6/2011 NurturMe available at Ralphs stores in So Cal!|
|7/2011 NurturMe gets a favorable review on People.com.|
|8/2011 NurturMe launches on retail shelves nationwide in Babies”R”Us stores!|
|8/2011 NurturMe TV Webisode 2 – NM Recipes for Kids – launches.|
|More juicy bits to come….|