We were fortunate enough to befriend some fabulous women that are part of the Stonyfield Organics team, and the below blog post – originally posted here on 9/30/13 – is an output of that fortuitous meeting. We look forward to working with this wonderful brand again in the future!
Interview with Caroline Freedman of NurturMe
Mompreneur, Caroline Freedman, is the CEO and Co-Founder of NurturMe, a company she founded after recognizing a need for a more versatile, nutrient-rich and eco-friendly alternative to the traditional baby foods on the market. While pregnant with her first child, Freedman started researching the how, what and when for feeding babies and realized that little innovation had taken place in the baby food industry since she was a little girl.
“Poor-tasting food in bulky, heavy, wasteful jars was still the norm,” says Freedman. “I wanted something that was healthier for my baby, more versatile and convenient for busy parents, and kinder to the environment.”
She found that by drum-drying and freeze-drying organic fruits and vegetables, they were able to retain their freshness, flavor and nutrients better than cooked foods, and also added element of convenience for busy parents. A mom herself, Caroline wanted to create a truly versatile line of healthy and sustainable food that would make it easy for busy, modern parents to ensure their little ones are getting the nutrients they need – from infants to toddlers, and everywhere in between.
Stonyfield Mom Chandra sat down to ask Caroline a few questions about her company, her daughters and what organic means to her!
Stonyfield Chandra: Tell me about NurturMe and how it’s different from other baby foods on the market?
Caroline Freedman: Our brand is all about innovation, so we’re entirely different from other baby foods on the market. Our NurturMeals line is a new kind of baby food – dried, organic fruits, veggies and supergrains that you mix with liquid to create a puree. Nursing moms can even use their breastmilk to prepare the foods. The dried foods are extra nutritious, super versatile, and more sustainably-packaged than jars or squeeze tubes. We also, by the way, now have a line of super-nutritious toddler snacks, called Yum-a-Roo’s – what makes them great is that they include both fruits AND veggies in every bag! Read the rest of this entry »