Got a picky eater at home? Welcome to the club. It’s not exclusive.

But for several locals, a desire to solve the picky eating conundrum has earned them a spot in the ever growing market of parent-created organic baby food brands.
“I have three picky eaters, but Jack is my youngest one,” said Heather Schoenrock, founder of Roswell-based Jack’s Harvest, a line of frozen organic baby food. Schoenrock had been making baby food for years when a friend noticed that the pureed peas Schoenrock was feeding Jack looked so fresh and bright. Schoenrock began sharing her freezer full of purees with friends who told her they would pay for more. In 2006, a business was born.
Today, Jack’s Harvest is one of at least three organic baby food companies with roots in the metro area, all of which evolved in part to satisfy picky pint-sized eaters. Agatha Achindu, a Woodstock-based mom, launched Yummy Spoonfuls, another brand of frozen organic baby food, in 2006. And NurturMe, a line of dried organic baby food co-founded by Atlanta-raised Lauren McCullough and her partner Caroline Freedman, hit store shelves in 2010.
Competition is increasingly fierce in the organic baby food segment, which has grown about 60 percent over the last five years, said Elizabeth Pantley, author of “The No-Cry Picky Eater Solution,” (McGraw Hill, $17). In 2012, global sales are expected to reach $2.26 billion, according to estimates from Innovative Research and Products.
Why all the hoopla about organic baby food?
“The average person is becoming more health conscious,” Pantley said. Not just about organic foods, but also issues of childhood obesity and illnesses. Parents want to start their babies off right, she said, and if time doesn’t permit them to make their own baby food, ready-made organic baby foods fills the gap. When there is a picky eater involved, and there usually is, organic foods can make the road to healthy eating a bit easier.
“Organic foods are more colorful, bright and have richer flavors. They look fresher and are more enticing,” Pantley said. “Food that is colorful is more appealing to [children].” Parents also may play a role. “A parent’s attitude is a critical factor to how picky a child is,” Pantley said. “The better a parent feels about what they are feeding the baby, the more positive their approach.”
Achindu, of Yummy Spoonfuls, can attest to the transformation in a child’s eating habits when a parent’s attitude changes. Moving to the area 21 years ago from her native Cameroon, she was appalled to see people eating food from a can. She made it her mission to teach adults how to eat better, but when she became a mother, her efforts shifted to children. She became the go-to-source for moms with finicky eaters. Read the rest of this entry »