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A List Baby gives two spoons up!

AListBaby Loves : NurturMe

Read the original post on 12/11/2011 here.

Celebrity moms including Selma Blair, Tiffani Thiessen and Laila Ali are raving over NurturMe. It is a line of baby food that is certified-organic, and made from quick-dried fruits and vegetables. By quick-drying its ingredients, NurturMe preserves the vital nutrients and phytochemicals found in fruits and vegetables. The company has announced the introduction of two yummy new flavors: “Sweet Bananas” and “Crunchy Carrots.” They are all-natural, gluten-free and have no added salts, sugars, colors or preservatives. Sounds pretty good, right?  In addition, the fruits and vegetables used in NurturMe come from certified organic farms in the United States. NurturMe is convenient, too—you can just mix one of the palm-sized packets of NurturMe with breast milk, whole milk, formula or water. You can check out some recipe combinations on this video.

Lauren Featured in the Atlanta Journal Constitution!

Picky eaters propel ‘mompreneurs’ to the top of baby food industry

By Nedra Rhone | Read the original in The Atlanta Journal-Constitution here.

Got a picky eater at home? Welcome to the club. It’s not exclusive.

But for several locals, a desire to solve the picky eating conundrum has earned them a spot in the ever growing market of parent-created organic baby food brands.

“I have three picky eaters, but Jack is my youngest one,” said Heather Schoenrock, founder of Roswell-based Jack’s Harvest, a line of frozen organic baby food. Schoenrock had been making baby food for years when a friend noticed that the pureed peas Schoenrock was feeding Jack looked so fresh and bright.  Schoenrock began sharing her freezer full of purees with friends who told her they would pay for more. In 2006, a business was born.

Today, Jack’s Harvest is one of at least three organic baby food companies with roots in the metro area, all of which evolved in part to satisfy picky pint-sized eaters. Agatha Achindu, a Woodstock-based mom, launched Yummy Spoonfuls, another brand of frozen organic baby food, in 2006. And NurturMe, a line of dried organic baby food co-founded by Atlanta-raised Lauren McCullough and her partner Caroline Freedman, hit store shelves in 2010.

Competition is increasingly fierce in the organic baby food segment, which has grown about 60 percent over the last five years, said Elizabeth Pantley, author of “The No-Cry Picky Eater Solution,” (McGraw Hill, $17). In 2012, global sales are expected to reach $2.26 billion, according to estimates from Innovative Research and Products.

Why all the hoopla about organic baby food?

“The average person is becoming more health conscious,” Pantley said. Not just about organic foods, but also issues of childhood obesity and illnesses. Parents want to start their babies off right, she said, and if time doesn’t permit them to make their own baby food, ready-made organic baby foods fills the gap. When there is a picky eater involved, and there usually is, organic foods can make the road to healthy eating a bit easier.

“Organic foods are more colorful, bright and have richer flavors. They look fresher and are more enticing,” Pantley said. “Food that is colorful is more appealing to [children].” Parents also may play a role. “A parent’s attitude is a critical factor to how picky a child is,” Pantley said. “The better a parent feels about what they are feeding the baby, the more positive their approach.”

Achindu, of Yummy Spoonfuls, can attest to the transformation in a child’s eating habits when a parent’s attitude changes.  Moving to the area 21 years ago from her native Cameroon, she was appalled to see people eating food from a can. She made it her mission to teach adults how to eat better, but when she became a mother, her efforts shifted to children. She became the go-to-source for moms with finicky eaters. Read the rest of this entry »

The Ziering Family Celebrates Halloween with NurturMe

Ian Ziering Celebrates Mia’s First Halloween

Read the original post on Celebrity Baby Scoop here.

Ian Ziering and his wife Erin are gearing up for baby’s first Halloween! We spotted the happy couple – along with their adorable 6-month-old daughter Mia - at the pumpkin patch earlier this month.

And last Saturday (October 22), the Zierings hosted Mia’s first Halloween party at their Los Angeles home. Each pint-sized guest received a nutritious gift pack from NurturMe with pumpkin/squash baby food. The new parents opened up to Celebrity Baby Scoop about their festive party: “We had 16 babies between the ages of 6 months to 9 months and one toddler and their parents.” Read the rest of this entry »

Pregnancy Blog: Baby Eleanor Arrives!

The most exciting thing about Eleanor’s birth was not knowing whether she was an Elle or a Peter. We had opted not to find out in advance, and it wasn’t until she made her beautiful debut that I realized how anxiety-producing the not-knowing had been.

I can relax now knowing, for example, that she’s (at least so far) a mild mannered, sweet girl like her big sister Audrey. Not the rambunctious Freedman boy I had been imagining (and, I can now admit, fearing). I now know that we can reuse all of Audrey’s clothes, shoes and gear. And that our girls, Audrey & Eleanor, can and will most likely share a bedroom. So, all our non-preparing and rearranging, in the end, worked out just fine.

I also know that all the signs & myths we’d come to believe about predicting the baby’s gender turned out to be just that, myths. The clairvoyant-seeming Hispanic woman who spotted me half an aisle away at Randall’s and approached to inform me that I’d be having a boy. The technician we thought had goofed by calling the baby a “him” during our 24-week ultrasound. The theories about basketball bellies and broadened noses – all supposed indicators of males. The fact that Joey’s father and brother had established a girl-boy-girl-boy birthing pattern, which we assumed meant that Joey would follow suit.  All those things had, over time, convinced us that our Numero Dos was indeed a Peter. Turns out, we were in for a big surprise – as we had hoped – when we opted to not find out the sex in the first place.

But let me back up. Before we headed into the OR and learned of Eleanor’s gender, I was dealing with some nerves back in the pre-op waiting room. Joey and I arrived at the hospital in the early morning darkness.  After quickly processing paperwork , we headed to the pre-op area where mini-bedrooms outfitted with IV trees, machines and monitors were partitioned by 3-sided curtains. There was a lot coming at me, lots to digest and adjust to. And somehow, despite my having nine-plus months to consider it all, the last weeks of my pregnancy snuck up on me and all of a sudden, it was go time, and I felt I hadn’t had sufficient time to process everything. I decided to deal with things in waves – the first wave being my surgery, which scared me a little. Next would be the baby’s arrival – girl or boy, healthy or not, fussy or easy, etc, etc. Then, there was Audrey and her adjustment. And finally, the thought of work and how to fit it back into the mix, with the new (fussy? easy? healthy?) baby and its (well-adjusted? jealous?) older sister both demanding my attention. Yes, take it in waves – it was the only way to ride out this overwhelming experience.

After an hour and a half delay, we were finally summoned to go meet our family’s newest member. I walked back to the OR, which already differentiated this experience from my first c-section. That time, I was wheeled down the hallway on a stretcher, anxiously counting the rectangular fluorescent lights as they ticked by overhead. This time, I entered the room and immediately took stock of the whiteness of the lights, the quietness of the personnel in the room, the fact that I was casually walking in to have my middle cut open and my baby extracted in mere moments. Read the rest of this entry »

Austin Kidbits

Read the original post from 9/14 here.

Let’s face it; both your itty bitty mini skirt and your dreams for your pre-baby bra size deserve the same mantra: Let it go.

To lighten the load even more, check out NurturMe’s locally developed, innovative line of baby food. The 100% organic fruits and veggies are quick-dried into a powdered mixture to preserve the maximum amount of nutrition per portion and then sealed into a flat, single-serving pouch. Just add water or breast milk, stir and serve. Each serving weighs less than half an ounce, making it perfect for stashing in your diaper bag, purse or hubby’s pocket.

Because who needs added baggage?

Available locally at Whole Foods, Central Market and Target.

Great Review from MommyLovesCoffee.com!

Read the original post from 9/13 here.

MOMMY TIP- HIDING NUTRITION IN YOUR CHILD’S FOOD

By Christina

This is something we have done for quite a while… actually more so when my second was starting to eat finger foods. He was, and is, my picky (and I mean p.i.c.k.y) eater. I’m more concerned about getting wholesome and nutrient-rich foods in his little body than filling him up at snack and mealtime.

There are many creative ways to hide healthy additions in your everyday foods and many sources that provide you with ideas:

  • Annabel Karmel has a site and many books (SuperFoods is one that I like) full of recipe ideas
  • Jessica Seinfeld also has a great book, Deceptively Delicious, which helps parents get creative
  • Super Baby Food is a good reference book (that I look at weekly, to this day)

Another secret (that I use often) is adding pureed food or baby food to sauces, smoothies, yogurt, and baked goods… basically anything that it can be mixed into easily.

Here’s a perfect example… Read the rest of this entry »

We’re a “Totally Awesome Awards” Finalist

But, we need your help to become an award winner! And, there’s something in store for you – everyone who votes for their favorite businesses in Red Tricycle’s Totally Awesome awards is automatically entered to win a $500 gift certificate from Giggle.com!

It’s simple: just click on the button at left and vote for NurturMe in the “On the Go Prepared Meals” category.

Y’all are the best! We appreciate your support!

Austin American-Statesman Gives An Update on Business

Local baby food startup hitting a growth spurt

By Brian Gaar AMERICAN-STATESMAN STAFF

Published: 7:45 p.m. Wednesday, Sept. 7, 2011

A little more than a year after two Austin women launched a line of organic baby food, their product is expanding to a number of national chains and will be carried in 1,000 stores by year’s end, the company founders said.

What’s more, NurturMe expects to raise nearly $1 million in venture funding this year , said Caroline Freedman, one of the company’s founders.

In addition to Whole Foods and H-E-B stores, NurturMe baby food is also set to be carried in the Southern California-based Ralphs Grocery Co. stores, as well as in the East Coast Stop & Shop Supermarket Co. chain .

“We really have not had a lot of ‘nos’ (from retailers) along the way,” Freedman said.

The products are also being sold in Babies R Us stores nationwide, and NurturMe’s founders expect to hit $1.5 million in revenue this year.

“We just have had great response to the product, just because it’s innovative,” said co-founder Lauren McCullough.

Freedman and McCullough launched the line of dried organically certified baby food last summer, beginning in all eight of H-E-B’s Central Market stores and in the two Austin-area Whole Foods locations.

The product was the brainchild of Freedman, a former Dell Inc. employee who thought of the idea three years ago while pregnant with her first child.

In doing online research, she said, she noticed that baby food had essentially remained unchanged for decades.

“It was still jarred, pureed baby food, like Gerber, like I grew up with,” Freedman said.

Her idea was to use dried foods to preserve some nutrients . After a brief attempt to dry their own sweet potatoes, the pair realized that they’d have to outsource the work.

Now the food is grown by certified organic farmers across the country and is packaged in Dallas. Read the rest of this entry »

Pregnancy Blog: Labor Day

It’s right around the corner – the day we celebrate and observe the contributions of American workers by taking a day off of work, and soon after, the day my baby is due to arrive. Which I expect will be anything but a leisurely “day off”.

This Labor Day, I am overwhelmed by feelings of gratitude. I love to work; my “job” is a dream come true. And, I’m grateful for the occasion to log off, power down and reflect on how far our hard work has taken us in the past year. I’m also grateful for finally reaching this late stage in my pregnancy, feeling great and more than ready to meet our new child. Feeling ready to begin our new life together.

Without needing the benefit of hindsight, I can recognize that I am at an unusual juncture in my life, where I am being showered with blessings. I can almost physically feel the droplets.

Speaking of showers, my dear friends threw me a sortof “un-shower” last weekend in celebration of Numero Dos’ arrival.  About 10 of us girls huddled around a long, candle-lit wooden table, sipping rose’ from wine tumblers, noshing on salads and artisan breads, and discussed our families, jobs, pregnancies (there were three of us preggos at the table). Early on in my pregnancy, I had implemented a no-shower/no-gift rule, recognizing that the three showers I’d had while pregnant with Audrey had left us sufficiently equipped to handle more than one child’s infancy. My thoughtful friends, instead, gifted me with a day of relaxation. Their card read, We know you said no gifts, but you work so hard, we all agree you deserve something special for you! In addition to a day at the spa, they gifted me with a photo session with one of our favorite photographers and the newest member of our family. Come to think of it, the un-shower could have been dubbed a “Labor Day” celebration: these gifts signified what the dual meaning of the occasion means to me this year – a celebration of work, and a celebration of motherhood.

As the dinner winded down, the waitress brought a small dish with the check and tiny papers with quotations on them. One, by Mark Twain, said:  The highest pleasure to be got out of freedom and having nothing to do, is labor.

Wishing you all a wonderful holiday weekend!

NurturMe TV (Webisode 2): Recipes for Kids!

We are thrilled to share our second installment of NurturMe TV! However, rest assured, this and subsequent webisodes will reside in a new and much improved location soon. We were just too excited to wait to share this – we hope you enjoy viewing it as much as we enjoyed making it!

Many thanks to the pros at Arts+Labor for their beautiful production work.

If you are so inspired, leave your own NM Recipes for Kids ideas in the comments section!