Our friends at TOMS Shoes invited us to discuss our Feed The Children campaign on their “Start Something That Matters” blog, started by TOMS founder, Blake Mycoskie. We are so grateful for the opportunity! You can read the original post here.
If you want to start something that matters, at some point early on you need to figure out where to begin. It was with the below-listed items that I took the idea for creating baby food in a new & different way and turned it into a reality.
1 Thing you passionately care about (in this case, organic foods and healthy babies!)
1 Hardworking and trustworthy partner
4 Advisory board members
3 Reputable suppliers
1 “Yes” from a buyer(s)
180k in startup funds
Countless hours on the road, at the computer, in meetings, on the phone, etc.
An open mind to the opportunities that await
A will to make a difference and give back
After I gathered and made use of the first seven ingredients, things began to happen. Last March, my partner Lauren and I were setting up a booth to debut our product at an annual, all-natural foods expo – the Mardi Gras of all things organic, eco, and basically, cool. Seriously – even Fabio was there. It was late, we were tired, my two-year-old was overdue for bedtime, and we still had several green carpet tiles needing to be installed. We’d been traveling since 6:00 in the morning and had spent a good portion of the sparse funds we had to attend the show – we were hopeful that our investment would pay off. The morning of the show, we arrived early to our partially-assembled, cheerily green-floored booth, completed the installation, and waited.
Suddenly, it started to rain. Passersby nodded enthusiastically when tasting the foods. Bloggers smiled heartily when listening to the story of how we got our start. Distributors and brokers filled their pockets with samples and sell sheets. Investors pressed business cards into our palms. Most importantly – especially at that early stage – the buyers came. A team of three sales execs from a baby superstore chatted up Lauren while a broker interrupted his sales pitch to me by saying, through clenched teeth, that’s our biggest competitor, before he turned around to address the threesome with polite flourish.
It all happened quickly. Read the rest of this entry »